BusinessHome.ca exists for one kind of owner: the person running a real service business out of a home, who wants it to grow without losing control of their week or their house. Our consulting is Canadian through and through: the brand sits inside the Sedighi.ca and SAZ.ca group of companies, its head office is in Vancouver, British Columbia, and Ali Sedighi, MBA, leads the work. We work with home-based owners in every province and territory.
Why a consulting service just for home-based businesses
Home-based service businesses have a growth path of their own, and most general business advice skips it. The usual small-business playbook assumes a storefront, a lease and a front desk. Home-based owners deal instead with privacy, unpaid travel, admin that leaks into the evening, the awkward first hire into a family space and a decision to leave home that is half money and half emotion.
We built BusinessHome.ca around those five decisions. Every service, guide and region page here starts from how a home business actually runs, not from how a shop runs.
Ali Sedighi, MBA
Ali Sedighi leads BusinessHome.ca and does the advisory work himself. The approved facts:
- MBA in Technology Management.
- More than 17 years of experience, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency.
- Founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and Founder and Managing Partner of SAZ.ca.
- 150+ live HVAC websites to his name; CombiBoiler.ca, GasBoilers.ca and RomaHeating.ca are three of them.
- Clients in Canada, the USA and Dubai.
- Lives and works in Vancouver, British Columbia.
Much of that work has been for home-service companies, businesses whose customers are households and whose staff travel to them. Those firms face many of the same questions home-based owners do: how to be found in a service area, how to price travel, how to schedule people across a region, and when to add staff.
Ali's profile is on Sedighi.ca, and the group's consulting work is described at BusinessConsulting.ca.
The group behind us
BusinessHome.ca is one brand within the Sedighi.ca and SAZ.ca group. Sedighi.ca is the company through which Ali consults on growth, marketing and technology, and it owns brands such as HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca. SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian firm for strategy, AI and revenue acceleration, and Sedighi.ca provides its strategic leadership.
BusinessHome.ca uses the consulting pricing published on BusinessConsulting.ca. See our pricing page for the details.
How we work
We work in small steps, write everything down, and stop when you have what you need.
- One bottleneck at a time. We find the single constraint holding the business back, whether price, demand, time, people or space, and fix that before suggesting anything else.
- Your numbers, not averages. Every recommendation comes with arithmetic you can check, built from your rates, hours and costs.
- Costs in writing. Scope and price are confirmed in writing before work starts. There is no lock-in; retainers can end when they stop being useful.
- Honest referrals. When a question belongs to the CRA, your municipality, a provincial board, an accountant or a lawyer, we say so and help you ask it well.
- You keep everything. Listings, accounts, templates and documents set up for your business belong to your business.
What we are and what we are not
In one line: BusinessHome.ca is Canadian business consulting for home-based service owners, from inside the Sedighi.ca and SAZ.ca group. We advise on pricing, marketing, scheduling, hiring readiness and space decisions, and we can do some of the marketing setup with you.
We are not accountants, lawyers, real-estate agents or municipal advisers. We never tell you what your city allows; home-business licensing and zoning vary between municipalities, and only your city can answer. We never tell you what to deduct; the CRA and your accountant can. And we never do the hands-on service work for your customers.
How to reach us
By call, text or email only. Phone or text (604) 632-4959, or email Ali@Sedighi.ca. The contact page has a short template for your first message. The results page shows what our method has achieved in HVAC work, and the services overview explains each service.
Frequently asked questions
Who will I actually work with?
Ali Sedighi. There is no account manager layer between you and the person giving the advice.
Where are you based?
The group is headquartered in Vancouver, British Columbia, and works with clients across Canada, with consultations by video call or in person, as well as by phone, text and email.
Do you run a home-based business yourselves?
We are a consulting service, not a cleaner, groomer or trade. Our experience comes from many years of marketing and advising service companies, particularly home-service businesses in HVAC and heating.
What won't you advise on?
Legal, tax, accounting, zoning, licensing and lease questions. We point you to the CRA, your municipality, your accountant or a lawyer, and we help you prepare good questions for them.